City of Madison Honors those Lives Lost due to Traffic Violence during Week prior to the World Day of Remembrance
Wisconsin Eagle/10288148

~ Madison, WI - As the world observes the annual World Day of Remembrance for Road Traffic Victims on Sunday, November 17th, the City of Madison is taking a moment to remember and honor the lives lost due to traffic violence on its streets. In a press conference held on Friday, November 15th at Olin Park, city officials and community members gathered to pay tribute to the 71 tragic fatalities that have occurred within the past five years in Madison.

The memorial display, located near the intersection of John Nolen Drive and Lakeside Drive, features 71 red poppies - a universal symbol of remembrance - along with a white bicycle and white shoes to represent each life lost. The display is visible from one of Madison's busiest streets and bike/pedestrian pathways.

Wendi Dwyer, a representative from the Wisconsin Council of the Blind and Visually Impaired, shared her personal experience with traffic violence during the press conference. In 2023, Dwyer was struck by a vehicle while crossing a Madison street and sustained life-threatening injuries. "Everyone is a pedestrian, even if it's just to cross a parking lot," she stated. "Drivers are just pedestrians behind the wheel. Paying attention and following the rules keep everyone safe."

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The event not only served as a way to remember those who have lost their lives but also aimed to raise awareness about ongoing efforts to achieve Madison's Vision Zero goal: zero traffic deaths and serious injuries on city streets by 2035. Mayor Satya Rhodes-Conway joined city staff and community members in highlighting key projects that are working towards this goal.

One such project is the upcoming reconstruction of John Nolen Drive which will incorporate features to enhance safety for all users including pedestrians, bicyclists, and motorists. Another initiative called "20 is Plenty" aims to reduce speed limits on many local streets to 20 mph in order to improve neighborhood safety and create a more livable community for all.

"Madison streets need to be safe for everyone. It's not only the right thing to do, it's how we build a more inclusive and welcoming community," stated Mayor Rhodes-Conway. "Today we honor lives lost and acknowledge that there is more to do to prevent these tragedies. I urge the community to join us in our efforts to reach our goal of zero traffic fatalities within our borders."

The public and media were encouraged to attend the event, observe the display throughout the week, and join in spreading awareness of Madison's dedication to road safety and its ongoing work towards eliminating traffic fatalities. As the city continues its efforts towards achieving Vision Zero, it is important for everyone to remember that safety on the streets is a responsibility shared by all.

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