Launch of Custom Plant Based Health and Beauty Bar and CBD Brand in Wauwatosa
Wisconsin Eagle/10041470

Local owners plan to offer the first of a kind Oils experience while branding their own CBD products and solving supply chain issues.

WAUWATOSA, Wis. - WisconsinEagle -- Good Vibes Oil, LLC has opened their first storefront location at 1500 Underwood Ave, Wauwatosa, WI 53213 near the Tosa Village. The owners are Matt and Shawna Falk of Pewaukee and they have backgrounds in ecommerce, sales, retail sales, marketing and photography. Their storefront will be the marketplace for their CBD line produced from their organic farm in Delavan, WI. Their storefront will also feature a first of its kind custom oil bar allowing customers to pick different scents and flavors for their own customizable cosmetics made while the customer waits. "Giving customers the ability to customize their beauty products exactly how they want them is something I have worked very hard on and leaves them with a product that is uniquely theirs," says Shawna Falk about her oil bar.

On the CBD / hemp side, Matt Falk has setup a custom built website ecommerce platform and affiliates program to address many of the failures in the current CBD market. "There are many instances of too much information or not the correct information when it comes to CBD. We have simplified the process for our customers to make it as easy and comfortable as possible" say Matt. He has also found many supply chain issues in the industry that he is solving for his affiliates. "Like any new, hot industry, supply chains can be problematic. When we first started I saw massive holes in product procurement and safety standards. Our focus is to stay 2 steps ahead of legislation. All of our products are thoroughly tested to ensure a consistent product, we have partners to help source materials when we run low and we are stocking enough to cut lead times in half while still offering one of the best prices to our affiliates" says Matt in reference to the supply chain pitfalls he predicts. On the safety side, Good Vibes only packages in FDA approved facilities which Matt thinks will be the next shoe to drop in legislation. "Let's face it, it is really the wild west in this market. Many products are being assembled and produced in someone's basement. Someone is going to get hurt. This is why we only produce in FDA approved, clean room like facilities."

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You can find out more by visiting their website at or by visiting their store at 1500 Underwood Ave in Wauwatosa. For more information email

Matt Falk

Source: Good Vibes Oil
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