Leading the Charge: Batteries Plus Champions Responsible Franchising Through Investment in Franchisee Long-Term Success and Growth
Wisconsin Eagle/10266272

HARTLAND, Wis., April 1, 2024 ~ As the franchise industry continues to evolve, a new movement is emerging that is reshaping the landscape for both franchisors and franchisees. This movement, known as responsible franchising, is built on several key pillars: a clear brand vision, a strong company culture, the selection of the right franchisees, and the avoidance of harmful practices. According to Franchising.com, responsible franchising is undoubtedly the future of the franchise business model.

At the forefront of this movement is Batteries Plus, the world's leading consumer and business specialty battery franchise. With over 35 years of experience in fostering talent and providing ongoing support, Batteries Plus has set a standard for what it means to be a great choice for franchisees. One shining example of this is the inspirational story of Alan Goldsmith, a franchisee in Anderson, South Carolina.

Goldsmith's journey with Batteries Plus began as an employee at one of their stores. His dedication, skill, and passion for the business did not go unnoticed by his superiors. When given the opportunity to transition from an employee to a franchise owner, Goldsmith seized it with both hands. This move not only changed his career path but also transformed his life.

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"Our responsible franchising model at Batteries Plus includes taking care of every franchisee from the beginning of their business journey to their entire lifetime with us," said Joe Malmuth, Chief Development Officer at Batteries Plus. "We didn't just offer Alan a franchise opportunity; we provided a comprehensive support system that included detailed training, ongoing coaching, and access to a network of experienced franchisees."

This commitment to supporting their franchisees extends beyond just initial training and assistance. Responsible franchising also means continuous improvement from the franchisor itself. Batteries Plus is constantly striving to enhance its business model through new products, better vendor partnerships, and technological advancements.

This dedication to improvement has allowed Goldsmith to expand his business and open new locations, including a new Batteries Plus store in North Carolina. This growth not only reflects Goldsmith's personal success but also highlights the strength of the Batteries Plus franchise model. It is a testament to the mutually beneficial relationship between the franchisor and its franchisees, showcasing the company's role in fostering successful entrepreneurs.

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"As a franchise owner, responsible franchising to me isn't just about signing a contract; it's about investing in a vision, a brand that embodies dedication to its owners, customers and suppliers," said Goldsmith. "As franchisees, we're entrusted not just with a name, but with a legacy built on quality, integrity, and unwavering commitment. It's our duty to uphold these values, nurturing our business with care and passion, ensuring that every customer experience reflects the essence of excellence we proudly represent."

With over 800 store locations nationwide, Batteries Plus has established a strong national presence while still maintaining a local touch within each community it serves. The brand offers consumers and businesses unmatched products and services for all their battery needs. From powering equipment and fleets to cell phones and laptops, Batteries Plus has become an essential part of daily life for many.

This success has not gone unnoticed by industry experts. Batteries Plus was ranked #130 on Franchise Times Top 400 list and gained 40 spots on Entrepreneur Magazine's Franchise 500 list from last year's ranking. This marks an overall improvement of 162 spots over the past three years due to their outstanding performance in areas such as unit growth, financial strength and stability, and brand power.

In conclusion, responsible franchising is not just a buzzword for Batteries Plus; it is ingrained in their company culture and business model. Through their commitment to supporting franchisees like Alan Goldsmith and constantly improving their operations, Batteries Plus is setting an example for responsible franchising that other companies can aspire to.
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