Trending...
- Why Athletic Recovery Begins in the Nervous System
- A Hidden Magical World Awaits in Ashley Gayheart's Upcoming Young Adult Fantasy, Rosewood Academy: The Awakening
- Bellwether Farm Presents Kerry Hill Lamb to His Majesty King Charles III During Historic U.S. State Visit
ATLANTA - WisconsinEagle -- In just 30 days, 5,521 college athletes have launched their own online merchandise stores on AthleteMerch.com, bringing the total to 7,975 live storefronts nationwide.
AthleteMerch.com, powered by YOKE, provides student-athletes with a complete, turnkey solution to build and run direct-to-fan merchandise businesses. Each storefront is built around the athlete's name, jersey number, photos, and personal brand. Athletes never manage inventory, production, fulfillment, shipping, or customer service.
The platform handles design, manufacturing, logistics, and instant payouts. Athletes can launch quickly and scale their stores with zero upfront costs or operational risk - removing the traditional barriers that have long limited merchandise opportunities in college sports.
"Every college athlete has poured years of hard work, discipline, and sacrifice into their sport," said Mick Assaf, CEO and Co-Founder of NIL Club / YOKE. "They deserve every possible opportunity to turn that effort into real, sustainable income. AthleteMerch.com delivers exactly that - full ownership and control of their brand, a direct connection to their fans, and a simple path to earn from the value they already create."
More on Wisconsin Eagle
Operating within the NIL Club ecosystem, AthleteMerch.com expands NIL opportunities by adding a consistent, athlete-controlled revenue stream that does not depend on one-off brand deals or external approvals.
Adoption spans every sport and every level of college athletics. While football and basketball athletes are active, so are athletes in golf, gymnastics, swimming, and countless non-revenue programs. This broad participation demonstrates strong demand for stable, athlete-owned income.
Athletes are already using their storefronts to sell apparel and products year-round. They test designs, promote directly to their audiences, and build repeat customers, creating long-term growth rather than relying on short-term campaigns.
The early numbers signal a larger shift: NIL is moving from sponsorships to athlete-owned businesses. AthleteMerch.com provides the infrastructure. Athletes provide the brand and the audience. Together, they are setting a new standard for how college athletes earn.
College athletes ready to launch their own storefront and start earning directly from their fans can get started today at AthleteMerch.com.
More on Wisconsin Eagle
About AthleteMerch.com
AthleteMerch.com is the official merchandise platform powered by YOKE that gives every college student-athlete a simple, turnkey way to build and run their own direct-to-fan online store. Athletes create personalized storefronts around their name, jersey number, photos, and personal brand while YOKE handles design, production, fulfillment, shipping, customer service, and instant payouts.
About NIL Club
NIL Club, developed by YOKE, is the largest athlete monetization platform in the country, connecting more than 650,000 registered student-athletes across all divisions and sports with compliant opportunities to earn from their name, image, and likeness.
Instagram
X
TikTok
AthleteMerch.com, powered by YOKE, provides student-athletes with a complete, turnkey solution to build and run direct-to-fan merchandise businesses. Each storefront is built around the athlete's name, jersey number, photos, and personal brand. Athletes never manage inventory, production, fulfillment, shipping, or customer service.
The platform handles design, manufacturing, logistics, and instant payouts. Athletes can launch quickly and scale their stores with zero upfront costs or operational risk - removing the traditional barriers that have long limited merchandise opportunities in college sports.
"Every college athlete has poured years of hard work, discipline, and sacrifice into their sport," said Mick Assaf, CEO and Co-Founder of NIL Club / YOKE. "They deserve every possible opportunity to turn that effort into real, sustainable income. AthleteMerch.com delivers exactly that - full ownership and control of their brand, a direct connection to their fans, and a simple path to earn from the value they already create."
More on Wisconsin Eagle
- Madison: Southwest and Southeast Area Plans Submitted for Final Review and Adoption
- Madison: Your Final Spring Yardwaste Collection Begins Soon; Get Your Final Spring Set-out Date Online
- Madison: Concerts on the Rooftop Returns to Monona Terrace
- All Madison Public Library Locations Closed May 14 for Staff Day; Other May Hour Changes and Closures
- 2026 Property Tax Base of the City of Madison
Operating within the NIL Club ecosystem, AthleteMerch.com expands NIL opportunities by adding a consistent, athlete-controlled revenue stream that does not depend on one-off brand deals or external approvals.
Adoption spans every sport and every level of college athletics. While football and basketball athletes are active, so are athletes in golf, gymnastics, swimming, and countless non-revenue programs. This broad participation demonstrates strong demand for stable, athlete-owned income.
Athletes are already using their storefronts to sell apparel and products year-round. They test designs, promote directly to their audiences, and build repeat customers, creating long-term growth rather than relying on short-term campaigns.
The early numbers signal a larger shift: NIL is moving from sponsorships to athlete-owned businesses. AthleteMerch.com provides the infrastructure. Athletes provide the brand and the audience. Together, they are setting a new standard for how college athletes earn.
College athletes ready to launch their own storefront and start earning directly from their fans can get started today at AthleteMerch.com.
More on Wisconsin Eagle
- Madison: Mayor Rhodes-Conways Signs Haymarket Declaration
- HRC Fertility Celebrates Beverly Hills Grand Opening, Spotlighting Fertility Care as Women's Health Month Begins
- HRC Fertility's Dr. Christo G. Zouves Appointed to San Mateo County Medical Association Board of Directors
- HealthBook+ and Stonebrook Risk Solutions Partner to Bring Predictive Intelligence to Healthcare Risk
- Umbrella Becomes First FinOps Platform to Support AWS Billing Transfer Onboarding
About AthleteMerch.com
AthleteMerch.com is the official merchandise platform powered by YOKE that gives every college student-athlete a simple, turnkey way to build and run their own direct-to-fan online store. Athletes create personalized storefronts around their name, jersey number, photos, and personal brand while YOKE handles design, production, fulfillment, shipping, customer service, and instant payouts.
About NIL Club
NIL Club, developed by YOKE, is the largest athlete monetization platform in the country, connecting more than 650,000 registered student-athletes across all divisions and sports with compliant opportunities to earn from their name, image, and likeness.
X
TikTok
Source: NIL Club
0 Comments
Latest on Wisconsin Eagle
- Viasat, Galaxy 1 Communications and L2 Aviation to bring avionics integration to Advanced Air Mobility
- Fulton County DA Fani Willis Officially Endorses Dr. Heavenly Kimes + Black Economic Agenda
- Bellwether Farm Presents Kerry Hill Lamb to His Majesty King Charles III During Historic U.S. State Visit
- CXSABER Celebrates Star Wars Day with a Galaxy-Sized Sale
- New Study Finds Americans Judge Vacations on Value, Not Price — Signaling a Permanent Shift in How Travel Gets Booked
- Pomona Organic Launches New Website, Surpasses 10 Million Bottles Sold, and Opens Affiliate Program to Creators
- Postmortem Pathology Opens Sacramento Office Offering Private Autopsies for Families and Healthcare Investigations
- Postmortem Pathology, a leading provider of private autopsies, has announced its expansion into the Las Vegas market
- Kick'em Out Quick® Evictions Announces a New Endorsed Eviction Attorney in Atlanta / Fulton County, GA
- Why Athletic Recovery Begins in the Nervous System
- A Hidden Magical World Awaits in Ashley Gayheart's Upcoming Young Adult Fantasy, Rosewood Academy: The Awakening
- Scott Ritsema of Bisnar Chase Selected for 2026 National Traumatic Brain Injury Association
- Flint Youth Film Festival Shifts Gears, Becomes Vehicle City Film Festival
- 62% of Gen X have no estate planning documents — Trust & Will research identifies "the Sandwich Gap"
- Nayarit's Jungle Coast Redefines Luxury Travel on Mexico's Pacific Now More Accessible Than Ever
- $10 Million Annual Revenue Merger, Profitable Partner in AI Powered Specialty Automotive Sales Projected to Scale Above $200M: Stock Symbol: NWPG
- Virginia Moving Company Nearly Doubles Customer Calls in Two Weeks After Switching to CARL — the Bold New Alternative to WordPress
- RAS AP Consulting Launches Vendor Master File & Payment Controls Assessment for NACHA Phase 2 Compliance
- New Homesites Released at Heritage at Manalapan Featuring Scenic Golf Course Views
- The Ultimate Solution to Halt Thermal Runaway