70% of Business Owners Are Winging It – Book Aims to End the Chaos and Make Marketing Fun Again
Wisconsin Eagle/10305342

APPLETON, Wis. - WisconsinEagle -- Appleton, WI – In a business world dominated by uncertainty, digital noise, and ever-shifting algorithms, most small business owners are flying blind. A recent Keap study revealed that 47% of small business owners say marketing is their biggest challenge, outranking staffing, operations, and accounting.

Enter Chris Burns, a veteran marketing consultant with over two decades of experience, and a bold mission: to simplify marketing and make it fun again. His new book, Marketing So Easy It's Fun Again, flips the script on complicated strategies and burnout-inducing tactics. Instead, it delivers a high-impact, low-BS approach that shows entrepreneurs how to build real momentum without losing their minds (or their money) in the process.

With a voice that's part strategist, part coach, and part truth-teller, Burns walks business owners through a step-by-step process to:

• Create a clear, flexible marketing strategy that grows with them
• Stop wasting money on trends and focus on proven fundamentals
• Measure what matters (and ignore vanity metrics)
• Clarify messaging so customers actually pay attention

Burns draws on years of experience advising startups, brick-and-mortar businesses, and national brands and knows firsthand what separates the businesses that thrive from the ones that stall out. Spoiler alert: it's not posting more.

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"This isn't just another marketing book," Burns adds. "It's a blueprint to help small business owners get their time, sanity, and results back. You don't need to be a marketing expert, you just need a strategy that works for YOU."

The book's chapters are packed with real-world examples, rhetorical questions that make you think, and brutally honest truths most "gurus" won't say out loud. Burns also confronts the common reasons people hate marketing—too many options, inconsistent results, a lack of trust in vendors, and gives readers tools to take back control of their message, money, and momentum.

Whether you're a startup entrepreneur, a local business owner, or a solo operator trying to juggle it all, Marketing So Easy It's Fun Again delivers the structure and inspiration you need to finally feel excited about your marketing again. This isn't about doing more. It's about doing what works and enjoying the ride.

About the Author:

Chris Burns is a nationally recognized small business marketing consultant, podcast host, speaker, and founder of the Hustle Nation Podcast. With over 20 years of experience helping business owners succeed through smart strategy and bold messaging, Chris coaches entrepreneurs, building actionable marketing frameworks, and transforms marketing from a headache into a strength.

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Book Details:
Title: Marketing So Easy It's Fun Again
Author: Chris Burns
Available at: Amazon (https://www.amazon.com/Marketing-Easy-Its-Fun-Again-ebook/dp/B0D2PJ9WSL)
Official Website: https://iamchrisburns.com