Associated Bank Named Best for Customer Satisfaction with Retail Banking in the Upper Midwest Region by J.D. Power
Wisconsin Eagle/10265979

GREEN BAY, Wis., March 28, 2024 ~ Associated Bank, a subsidiary of Associated Banc-Corp (NYSE: ASB), has been recognized as the best retail bank for customer satisfaction in the Upper Midwest Region by J.D. Power. This prestigious award was given to Associated for ranking highest in the J.D. Power 2024 U.S. Retail Banking Satisfaction Study.

The study measures satisfaction in seven dimensions, including level of trust, people, banking how and when customers want, account offerings, digital channels, helping save time or money, and resolving problems. Associated excelled in four of these dimensions: level of trust, account offerings, banking how and when customers want, and helping save time or money.

Andy Harmening, President and CEO of Associated Bank, expressed his excitement about this recognition and credited it to the dedication of their team and investments in digital banking technologies based on customer insights. He stated that this award reflects their commitment to providing exceptional service and supporting their customers' financial well-being.

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Over the past four years, Associated has invested more than $40 million in digital-focused technology, tools and talent. In 2022, they launched a new digital banking platform that continuously delivers advancements in account opening, self-service tools and AI-driven insights. This platform offers better controls, insights and tools to make customers' financial lives easier. These strategic investments were made based on customer feedback as reported by the American Bankers Association.

David Stein, Executive Vice President and Head of Consumer & Business Banking at Associated Bank emphasized the importance of providing a top-notch online and mobile banking experience for their customers. He stated that their new digital banking suite is packed with features based on direct feedback from customers for powerful money management for personal banking and small businesses.

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The J.D. Power 2024 U.S. Retail Banking Satisfaction Study is based on responses from over 100,000 retail banking customers of the largest banks in the United States regarding their experiences with their retail bank. It was conducted from January 2023 to January 2024. National banks, regional banks, and midsize banks were all included in the study.

For more information about the J.D. Power U.S. Retail Banking Satisfaction Study, please visit their news release at https://www.jdpower.com/business/press-releases... and the study at https://www.jdpower.com/business/retail-banking.... Associated Bank's recognition as the best retail bank for customer satisfaction in the Upper Midwest Region by J.D. Power is a testament to their commitment to providing exceptional service and continuously improving their digital banking capabilities based on customer feedback.

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