Trending...
- "Leading From Day One: The Essential Guide for New Supervisors" Draws from 25+ Years of International Management Experience
- New Slotozilla Project Explores What Happens When the World Goes Silent
- Youth Take the Lead: Kopp Foundation for Diabetes Hosts "By Youth, For Youth, With T1D" Gala on October 8 at Blue Bell Country Club
MILWAUKEE, Wis., March 25, 2025 ~ In a world where independent filmmaking is facing shrinking budgets and limited support from major distributors, one full-service creative agency is breaking through the barriers and making a name for itself. SRH, the agency behind the indie sensation Hundreds of Beavers, has been named one of Fast Company's "Most Innovative Companies of 2025" in the film and television category.
Fast Company's annual list recognizes businesses that are redefining industries and culture through innovation, setting new benchmarks and achieving remarkable milestones across the global economy. Hundreds of Beavers caught the attention of Fast Company's editors for its cult-like fan following, inventive guerrilla marketing strategies, and impressive profitability.
The film, which has been described as a "kind of Rocky Horror Picture Show for Gen Z," has gained a devoted following thanks to SRH's unconventional marketing tactics. The agency's head strategist Kurt Ravenwood, who also served as creative director for the campaign, explains their approach: "Everything we do at SRH is about helping under-the-radar brands gain traction. When traditional distributors were hesitant to put a black-and-white, dialogue-free indie film in cinemas, we knew we could create the momentum needed to find our audience."
More on Wisconsin Eagle
And find their audience they did. Despite a limited budget of only $35,000 for media spend, SRH was able to generate tens of millions in impressions and ad value. Their tactics included costumed characters, live stunts, raucous Q&As with fans, and daily beaver parody posters that were shared hundreds of thousands of times on social media.
"We approached the film like we do any brand: find something distinctive and then make sure it gets noticed over and over again until it feels familiar and inescapable," says Matt Sabljak, partner and president of SRH. "That's how you make a weirdo silent film 'made by a bunch of nobodies in the Midwest,' as one journalist said, more alluring to a wide audience—make it seem both totally unique and totally familiar at the same time. That's our bread and butter with brands."
SRH's success with Hundreds of Beavers has landed them a spot on Fast Company's prestigious list alongside industry giants like Pixar, Netflix, FX, and Maximum Effort. The agency's innovative approach to marketing and distribution has not only brought attention to the film but also helped it become one of the hottest events of the year.
More on Wisconsin Eagle
Fast Company Editor-in-Chief Brendan Vaughan explains the significance of this year's honorees: "We're recognizing companies harnessing AI in transformative ways, brands turning customers into superfans by exceeding expectations, and challengers introducing bold ideas and much-needed competition. In a world of constant change, these companies are lighting the way forward."
SRH is honored to be recognized by Fast Company as one of the most innovative companies in the film and television category. Their success with Hundreds of Beavers serves as a testament to their ability to think outside the box and create buzz for under-the-radar brands. The full list of Fast Company's Most Innovative Companies of 2025 is now available for viewing on their website.
Fast Company's annual list recognizes businesses that are redefining industries and culture through innovation, setting new benchmarks and achieving remarkable milestones across the global economy. Hundreds of Beavers caught the attention of Fast Company's editors for its cult-like fan following, inventive guerrilla marketing strategies, and impressive profitability.
The film, which has been described as a "kind of Rocky Horror Picture Show for Gen Z," has gained a devoted following thanks to SRH's unconventional marketing tactics. The agency's head strategist Kurt Ravenwood, who also served as creative director for the campaign, explains their approach: "Everything we do at SRH is about helping under-the-radar brands gain traction. When traditional distributors were hesitant to put a black-and-white, dialogue-free indie film in cinemas, we knew we could create the momentum needed to find our audience."
More on Wisconsin Eagle
- 3E Launches First AI Agent Designed to Respond with Empathy for College Recruitment
- Security Alert: TZNXG Warns Investors About "Fund Recovery" Scams
- Assent Unveils Extended Producer Responsibility Packaging Solution to Simplify Compliance with Expanding Packaging Laws
- KatalisCoin: "Too Secure" for Bad Actors - Platform Embraces "Excessive Compliance" Criticism
- Keyanb Exchange Implements Enhanced Security Protocols Amid Industry-Wide Trust Challenges
And find their audience they did. Despite a limited budget of only $35,000 for media spend, SRH was able to generate tens of millions in impressions and ad value. Their tactics included costumed characters, live stunts, raucous Q&As with fans, and daily beaver parody posters that were shared hundreds of thousands of times on social media.
"We approached the film like we do any brand: find something distinctive and then make sure it gets noticed over and over again until it feels familiar and inescapable," says Matt Sabljak, partner and president of SRH. "That's how you make a weirdo silent film 'made by a bunch of nobodies in the Midwest,' as one journalist said, more alluring to a wide audience—make it seem both totally unique and totally familiar at the same time. That's our bread and butter with brands."
SRH's success with Hundreds of Beavers has landed them a spot on Fast Company's prestigious list alongside industry giants like Pixar, Netflix, FX, and Maximum Effort. The agency's innovative approach to marketing and distribution has not only brought attention to the film but also helped it become one of the hottest events of the year.
More on Wisconsin Eagle
- TSWHZC Platform Combines Automated Portfolio Management with Proof of Reserves for Brazil Market Entry
- AureaVault Positions Digital Asset Infrastructure for Shifting Monetary Policy Environment
- JQRBT Unveils High-Speed Trading Infrastructure Designed for Growing Institutional Crypto Market
- New Leadership and Renovations Usher in Next Chapter for Sunrise Manor
- Who Will Win the 2025 WNBA Finals? OddsTrader Shares Live Betting Odds and Projections
Fast Company Editor-in-Chief Brendan Vaughan explains the significance of this year's honorees: "We're recognizing companies harnessing AI in transformative ways, brands turning customers into superfans by exceeding expectations, and challengers introducing bold ideas and much-needed competition. In a world of constant change, these companies are lighting the way forward."
SRH is honored to be recognized by Fast Company as one of the most innovative companies in the film and television category. Their success with Hundreds of Beavers serves as a testament to their ability to think outside the box and create buzz for under-the-radar brands. The full list of Fast Company's Most Innovative Companies of 2025 is now available for viewing on their website.
Filed Under: Business
0 Comments
Latest on Wisconsin Eagle
- Work 365 Launches PV 3.0: The Keystone Power App for Microsoft CSPs
- Local consultant shows small businesses how to turn red tape into real money
- Suzanne Monroe Launches The Sacred Shift: A New Chapter in Women's Leadership
- Tour Napa Like a Local: Vines of Napa Valley Wine Passport AKA Vine Pass Unlocks Hidden Gems
- World Premiere of Ryan's Pub, Trivia Night by Alec Silberblatt
- Dental Surgical Center Accepts Sedation Patients with Medicaid for MD, WV, PA and DC
- Sloan's Lake Dental Launches New Website to Enhance Patient Experience and Access to Modern Dental Care
- Only 3 Weeks Left till the Start of the OpenSSL Conference 2025
- ENTOUCH Completes $50 million Funding Round
- Teaming Agreement with Emtel Energy USA to Advance Thin-Film PV Energy Storage Capabilities; NASA agreements for Solar Space Tech; Ascent Solar $ASTI
- Nebuvex Acknowledges Platform "Too Secure" for Anonymous Traders; Institutional Investors Disagree
- From Tokyo to Berlin: FreeTo.Chat Unites Cultures with the World's First Confession VRX — EmojiStream™
- AZETHIO Launches Multi-Million Dollar User Protection Initiative Following Unprecedented Platform Growth
- Matecrypt Observes South American Cryptocurrency Adoption Surge Amid Economic Shifts
- Assent Uncovers Over 695 Unique PFAS Across Global Supply Chains as Regulations Increase
- Cryptocurrency Quarterly Trading Volume Surpasses $15 Trillion Record High as BrazilNex Acknowledges Industry 'Growing Pains' Amid Market Speculation
- AHRFD Initiates Legal Proceedings Against Anwalt.de for Publishing Defamatory and False Content
- New Analysis Reveals the Complex Forces Driving the 'Great Human Reshuffle'
- Elevate Unveils GroundComm X30 at 2025 International GSE Expo in Las Vegas
- NEW power supply release from Kepco Dynatronix - HSP Advanced