SRH Named to Fast Company's Annual List of the World's Most Innovative Companies of 2025
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MILWAUKEE, Wis., March 25, 2025 ~ In a world where independent filmmaking is facing shrinking budgets and limited support from major distributors, one full-service creative agency is breaking through the barriers and making a name for itself. SRH, the agency behind the indie sensation Hundreds of Beavers, has been named one of Fast Company's "Most Innovative Companies of 2025" in the film and television category.

Fast Company's annual list recognizes businesses that are redefining industries and culture through innovation, setting new benchmarks and achieving remarkable milestones across the global economy. Hundreds of Beavers caught the attention of Fast Company's editors for its cult-like fan following, inventive guerrilla marketing strategies, and impressive profitability.

The film, which has been described as a "kind of Rocky Horror Picture Show for Gen Z," has gained a devoted following thanks to SRH's unconventional marketing tactics. The agency's head strategist Kurt Ravenwood, who also served as creative director for the campaign, explains their approach: "Everything we do at SRH is about helping under-the-radar brands gain traction. When traditional distributors were hesitant to put a black-and-white, dialogue-free indie film in cinemas, we knew we could create the momentum needed to find our audience."

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And find their audience they did. Despite a limited budget of only $35,000 for media spend, SRH was able to generate tens of millions in impressions and ad value. Their tactics included costumed characters, live stunts, raucous Q&As with fans, and daily beaver parody posters that were shared hundreds of thousands of times on social media.

"We approached the film like we do any brand: find something distinctive and then make sure it gets noticed over and over again until it feels familiar and inescapable," says Matt Sabljak, partner and president of SRH. "That's how you make a weirdo silent film 'made by a bunch of nobodies in the Midwest,' as one journalist said, more alluring to a wide audience—make it seem both totally unique and totally familiar at the same time. That's our bread and butter with brands."

SRH's success with Hundreds of Beavers has landed them a spot on Fast Company's prestigious list alongside industry giants like Pixar, Netflix, FX, and Maximum Effort. The agency's innovative approach to marketing and distribution has not only brought attention to the film but also helped it become one of the hottest events of the year.

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Fast Company Editor-in-Chief Brendan Vaughan explains the significance of this year's honorees: "We're recognizing companies harnessing AI in transformative ways, brands turning customers into superfans by exceeding expectations, and challengers introducing bold ideas and much-needed competition. In a world of constant change, these companies are lighting the way forward."

SRH is honored to be recognized by Fast Company as one of the most innovative companies in the film and television category. Their success with Hundreds of Beavers serves as a testament to their ability to think outside the box and create buzz for under-the-radar brands. The full list of Fast Company's Most Innovative Companies of 2025 is now available for viewing on their website.

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