Steel Oak Coffee Launches First Interactive Coffee Flavor Wheel for Consumers
Wisconsin Eagle/10319628

ORMOND BEACH, Fla. - WisconsinEagle -- Ormond Beach, FL — Steel Oak Coffee, a specialty coffee roaster based in Florida, has launched the first interactive Coffee Taster's Flavor Wheel designed for consumers to shop coffee by taste.

Traditionally reserved for coffee professionals and Q-graders, the Coffee Taster's Flavor Wheel has been reimagined by Steel Oak Coffee into an intuitive retail tool. Visitors to the roaster's website can explore categories like Floral, Fruity, or Chocolate, then instantly see coffees that match those sensory notes—making specialty coffee more approachable than ever.

"Our goal was to bridge the gap between how roasters taste and how customers shop," said Carl Dupper, CEO of Steel Oak Coffee. "This tool makes the professional flavor vocabulary both interactive and approachable, while guiding people to discover coffees that fit their palate."

More on Wisconsin Eagle

• Kaltra Launches Next-Gen MCHEdesign With Full Integration Into MCHEselect — Instant Simulation & Seamless Microchannel Coil Workflow
• A Well-Fed World, Youth Climate Save and PAN International Launch PHRESH: A Global Directory of Plant-Based Hunger Relief Organizations
• Guests Can Save 25 Percent Off Last Minute Bookings at KeysCaribbean's Village at Hawks Cay Villas
• Trump's Executive Order Rescheduling Cannabis: Accelerating M&A in a Multibillion-Dollar Industry
• Genuine Hospitality, LLC Selected to Operate Hilton Garden Inn Birmingham SE / Liberty Park

Why It Matters

More than 80% of Americans drink coffee daily, yet fewer than 10% choose specialty—a category defined by quality, traceability, and flavor depth. At the same time, the price of commodity coffee has risen 21% in the past year, narrowing the gap between mass-market blends and specialty beans. Unlike commodity coffee, specialty roasters such as Steel Oak are less impacted by tariffs and global price swings, allowing them to offer higher-quality coffee at prices now comparable to grocery store options.

By connecting everyday drinkers directly to flavor-driven choices, Steel Oak Coffee's interactive wheel makes specialty coffee accessible at a moment when consumers are primed to upgrade their daily cup.

Key Highlights

• First known interactive Coffee Taster's Flavor Wheel in specialty coffee e-commerce
  
  
• Consumers can shop by flavor preference instead of origin or roast level
  
  More on Wisconsin Eagle
  • Documentary "Prescription for Violence: Psychiatry's Deadly Side Effects" Premieres, Exposes Link Between Psychiatric Drugs and Acts of Mass Violence
  • Price Improvement on Luxurious Lāna'i Townhome with Stunning Ocean Views
  • Nextvisit Co-Founder Ryan Yannelli Identifies Six Critical Factors for Behavioral Health Providers Evaluating AI Scribes in 2026
  • Moor Downs Golf Course Partners With Keeper Goals on New Protective Barrier Netting System
  • CredHub and Real Property Management Join Forces to Empower Franchise Owners with Rental Payment Credit Reporting Solutions
  
  
• Simplifies the buying process while encouraging exploration and education

The interactive wheel is now live at https://steeloakcoffee.com/pages/coffee-flavor-wheel.

About Steel Oak Coffee
Founded in 2016 in Ormond Beach, Florida, Steel Oak Coffee is built on the pillars of integrity, authenticity, and community. The roaster sources seasonal, ethically grown beans and roasts them in small batches to highlight their true character and terroir. With a commitment to education, transparency, and innovation, Steel Oak Coffee continues to push the boundaries of consumer coffee experiences.