FamBam Foods® Expands Healthy Snack Portfolio with Launch of Caulitos®
Wisconsin Eagle/10293718

SALINAS, Calif. - WisconsinEagle -- FamBam Foods® creators of the beloved gluten-free snack brand Caulipuffs, is thrilled to announce the launch of their newest product: Caulitos®. The delicious chip line is the second addition to their growing portfolio of healthy-alternative snacks from the Rosa family.

Caulitos® stand out with their unique triangular shape, reminiscent of a traditional tortilla chip but thicker, with a bubbled, wavy texture. Each crunchy bite delivers a savory sensation, thanks to a hearty blend of lentil, rice, and cauliflower. The organic chip is non-GMO, gluten free, dairy free, vegan free and baked with avocado oil.

"We couldn't be more excited to introduce our new product," said Thai Lan Tran, co-founder of FamBam Foods®. "Caulitos checks all the boxes—not only is the taste delicious, but every chip is Organic, Vegan, Gluten-Free, Non-GMO, Baked-Not-Fried, Kosher and Dairy-Free. They're made with avocado oil and come in two irresistible flavors: Sea Salt and Dairy-Free Nacho."

FamBam Foods® first entered the market at the end of 2023 with the debut of Caulipuffs, a passion project inspired by two parents' quests to create clean and tasty snacks for their picky-eater daughters. The brand quickly gained traction, achieving over $1.5 million in revenue within its first 15 months and landed on the shelves of major retailers, including Costco, Sprouts, The Fresh Market, Hy-Vee, Safeway and more!

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Joey Rosa, co-founder and CEO of FamBam Foods®, reflected on the journey: "After two decades designing brands for other companies, it's surreal to be creating something of our own. It feels like a Willy Wonka moment—dreaming up tasty, whimsical snacks that resonate with families across the country. And as a designer, it's so refreshing to create without the limitations of focus groups or filters."

The brand's momentum shows no signs of slowing down. Caulipuffs recently achieved viral success on TikTok Shop, generating over 5 million views and skyrocketing DTC sales. The snack also secured a spot in Amazon's TOP 10 Puffed Snack category multiple times throughout 2024.

The much-anticipated Caulitos® will officially debut at the SFA Fancy Food Show in Las Vegas (Booth 4006B) in January and will also be exhibiting at Expo West in Anaheim (Booth N1343) in early March.

For more information, visit Caulipuffs.com or follow the brand on Instagram and TikTok at @Caulipuffs.