HANX FOR OUR TROOPS AND HARLEY-DAVIDSON FORGE PARTNERSHIP TO SUPPORT VETERANS
Wisconsin Eagle/10276383

MILWAUKEE, July 11, 2024 ~ Harley-Davidson Motor Company has recently announced a new partnership with HANX For Our Troops, a mission-driven consumer products brand that is dedicated to supporting and uplifting veterans and their families. This collaboration aims to raise both funds and awareness for veteran support, showcasing the shared commitment of both brands to honoring and assisting those who have served.

As part of this partnership, HANX Coffee will now be available at select Harley-Davidson® events. What makes this coffee special is that 100% of the profits will go towards supporting veteran charities. The first event where HANX Coffee will be available is the highly anticipated Harley-Davidson Homecoming™ Festival in Milwaukee on July 25-28.

In addition to offering HANX Coffee at events, Harley-Davidson will also be launching a rider challenge in September. This challenge encourages riders to log their miles using the Harley-Davidson® app. For every mile logged, the company will donate $1 to support veteran-related causes, further demonstrating their longstanding commitment to those who have served.

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To show their support for this partnership and cause, limited edition tee-shirts will also be available for purchase on Harley-Davidson.com. 100% of the net profits from these shirts will go towards supporting HANX for our Troops charities. These exclusive shirts serve as a tangible symbol of support for veterans and their families.

Tom Hanks, founder of HANX For Our Troops, expressed his excitement about this collaboration stating, "This is a grand opportunity to contribute to the Veteran Community with the great American institution of Harley-Davidson." He added, "Fuel for a million road trips. Pour me a double."

Jochen Zeitz, Chairman, President and CEO of Harley-Davidson also shared his enthusiasm about this partnership saying, "Partnering with HANX for our Troops is a unique and meaningful opportunity for Harley-Davidson." He continued, "This collaboration embodies the American spirit and allows us to honor and support the brave men and women who have served their country. Together, we are committed to giving back to veterans and making a positive impact on their lives."

The partnership between HANX for our Troops and Harley-Davidson is a powerful alliance between an organization dedicated to honoring veterans and an iconic American brand. Together, they are united in their commitment to giving back to those who have served. For more information about this partnership, please visit Harley-Davidson.com.

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