Ismail Sirdah' Guide To Landing Event Sponsorships
Wisconsin Eagle/10189166

DULUTH, Ga. - WisconsinEagle -- If you want to land event sponsors, then crafting a thoughtful sponsorship proposal is a must. Ismail Sirdah of Lulu Promotions recommends treating your proposal like you would a great cover letter. All great cover letters are written specifically for the job you are applying for, as should be the case with sponsorship proposals. A good chunk of each proposal you create should be tailored to the sponsor you hope to land. Drafting a sponsorship proposal that is broad and vague is not going to attract anyone says Ismail Sirdah

More on Wisconsin Eagle

• Finland emerges as clear Eurovision 2026 favourite – analysis of 12 bookmakers by Vedonlyöntisivut
• Mac Mountain Selects netElastic vRouter for LightCraft Broadband-as-a-Service Platform
• 88% Revenue Growth; Charging Into the Future with Explosive Growth, Strategic EV Expansion and Infrastructure Dominance Signal a Breakout Opportunity
• Forge Resources Unlocks Major Gold-Copper System in Yukon as Drilling Success and Strategic Assets Fuel High-Impact Growth Story for: $FRGGF
• Game Day Private Jets Launches REVUP Platform to Transform Fan & Donor Travel Into a Revenue Engine for College Athletics

KNOW HOW TO INCENTIVIZE SPONSORS

Almost no event sponsor is going to agree to a sponsorship deal where they're providing their brand, money, and possibly even gift bag items, without getting anything in return. That is where incentives come in. Ismail Sirdah, founder and owner of Lulu Promotions in Duluth, Georgia, claims that the best way to incentivize sponsors is to offer them marketing in exchange for their sponsorship. Marketing materials are key to attracting customers to any business. Make marketing a key part of your sponsorship negotiations. For example, in exchange for being an event sponsor, you can offer to put their name or logo on all professional banners and flyers, mention the event sponsor in all blogs, social media posts, or e-mail blasts about the event, or even give the sponsor a free both at a future trade show or exhibition.

BE PREPARED TO PARTNER UP

More on Wisconsin Eagle

• Heritage at South Brunswick Team Celebrates Major Wins at NJBA Sales and Marketing Awards
• Heroes Opens April 22 with Preview to Benefit Operation Not Alone
• Madison: REMINDER: Yard Waste Collection Set-Out Dates for Spring 2026 Now Available; Spring Collection Begins Soon
• Madison: Streets Division Drop-off Sites Hours Expand Starting April 11, 2026; Quann-Olin Drop-off Site Opens
• Madison: Email Phishing Scam Involving Planning and Zoning Applications and Permits

If you're a small brand, then you're likely going to have more trouble landing event sponsors, especially if you're looking to get a few more established businesses on board. When Ismail Sirdah first founded Lulu Promotions in Georgia, he scoured all of Dekalb County looking for event sponsors and it wasn't always easy. However, along the way he learned that one trick to land yourself a major event sponsor is to team up with another company in the industry. One small company on its own likely will not be attractive to a major brand, but partnering with a medium-sized company in your industry can totally change this. More established brands ultimately instill more confidence. So, if you can get a well-known brand on board to host the event with you, you will be much better off during your hunt for event sponsors. Ismail Sirdah recommends looking for companies that are within your industry but that aren't your direct competitors.