Johnson Financial Group Announces Plans to Acquire The Appleton Group
Wisconsin Eagle/10245685

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APPLETON, Wis. ~ Johnson Financial Group (JFG) announced today that they have signed an agreement to acquire The Appleton Group, a registered investment advisor with $210 million in assets under management based in Appleton, Wisconsin. Jim Popp, CEO of Johnson Financial Group, expressed his excitement at the acquisition and stated that it reflects their commitment to building and expanding their banking and wealth business in Wisconsin.

The Appleton Group was founded in 2002 by Mark Scheffler and provides fee-only, independent financial advice to private clients, employer-sponsored retirement plans, non-profit endowments and financial institutions. Brian Andrew, Chief Investment Officer and President of Johnson Wealth, commented on the acquisition saying that the Appleton Group shares their values and culture of serving clients, employees and communities. He added that this acquisition will expand their footprint in the Northeast.

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Scheffler expressed his pride at becoming part of the largest independent RIA in the state. He also noted that Johnson Financial Group offers the investment products, technology and service their clients expect. He further stated that their clients will experience a seamless transition as their planning and investment cultures greatly align. Scheffler will continue to serve clients and be a leader within JFG's Appleton office.

JFG's registered investment advisor, Johnson Wealth has $9.5 billion in assets under management according to Financial Advisor magazine's 2023 report which ranks them 58th in the country. The firm completed several acquisitions recently and remains active in looking for additional opportunities with DeVoe & Company supporting them in this transaction.
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