Madison BCycle Launches Community Pass Program
Wisconsin Eagle/10145998

Program will expand bike share access in Madison

Madison BCycle is proud to launch its Community Pass Program to bring equitable access to its bike share system starting Monday, September 13.

The program, in partnership with the Madison Public Library Foundation, will enable riders to use their Madison Public Library card to access one of over 300 electric bikes.

"Making bike share more accessible in our community is a top priority for us," said Madison BCycle General Manager Helen Bradley. "Launching the Community Pass Program is one way we can ensure that everyone in our community has access to bike share as a transportation option."

While e-bike checkouts from a BCycle station or mobile app typically require a credit card or smartphone to unlock, the Madison BCycle Community Pass Program introduces an alternative checkout method for riders that might have previously been unable to access bike share.

Library card holders can check out one of the available Madison BCycle passes from any Madison Public Library location. The passes can be checked out for up to a week at a time and provide access to over 300 electric-assist bikes at more than 50 BCycle stations. Riders also have the option to check out a helmet as needed.

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As part of the partnership, Madison Public Library Foundation has helped make the program a reality by funding the available Madison BCycle passes.

"We are excited to form a partnership with BCycle that introduces the community pass to Madison residents," said Executive Director of the Madison Public Library Foundation Jenni Jeffress. "Making their electric bikes accessible to library card holders is another way to help provide equitable bike share access for all riders."

Each of the nine Madison Public Library locations will have two Community Passes available for checkout. Madison BCycle currently has a station outside of the Central Library location on West Mifflin Street, with plans to install a new station outside of Pinney Library on Cottage Grove Road this fall.

Riders can learn more about the Community Pass Program at madison.bcycle.com.

About Madison BCycle

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Since its launch in 2011, Madison BCycle has grown to include over 300 electric-assist bikes and 50 BCycle stations around Madison. Madison BCycle is owned and operated by BCycle LLC, delivering best-in-class bike share as a sustainable and accessible transportation alternative for cities. BCycle believes that bike share is the bicycle's role in public transit and is on a mission to change the world by getting more people on bikes.

Contacts

• Helen Bradley, General Manager, Madison BCycle, 920-478-2191 x 12953, helen.bradley@madisonbcycle.com
• Macy O'Malley, Marketing Intern, Madison BCycle, 920-478-2191 x 13031, macy_omalley@bcycle.com
• Tana Elias, Marketing Manager, Madison Public Library, 608-266-4953, telias@madisonpubliclibrary.org

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