Top InsurTech Startup Pendella Expands Into PEO Market With Employ Source
Wisconsin Eagle/10163716

FORT MYERS, Fla. - WisconsinEagle -- Pendella Technologies, a fast-growing technology company on a mission to take the bias out of life insurance, has partnered with Employ Source, a boutique Professional Employer Organization providing a full array of services and benefits to small-to-medium-sized businesses.

Recently named a "Top 10 Insurtech Startup" by CIO Outlook, Pendella is revolutionizing the life insurance market by empowering organizations like Employ Source to seamlessly integrate its white-labeled, AI-powered digital product.

Employ Source can now provide its clients with instant access to top-quality life insurance coverage options from leading insurers. The individual coverages can be purchased online by employees in minutes.

"Our small business clients rely on our expertise and commitment to meeting all of their organizations' needs," said Employ Source CEO Joel Randazzo. "Partnering with Pendella gives us another opportunity to prove our value to our clients and support their employees."

More on Wisconsin Eagle

• "BigPirate" Sets Sail: A New Narrative-Driven Social Casino Adventure
• Phinge CEO Ranked #1 Globally by Crunchbase for the Last Week, Will Be in Las Vegas Jan. 4-9, the Week of CES to Discuss Netverse & IPO Coming in 2026
• Tom Brady's Cloned Dog Sparks Ethical Debate: Biologist Ben Greulich Joins Marcus Hart
• TAP Announces Acting Classes for Young and Old
• Women's Everyday Safety Is Changing - The Blue Luna Shows How

According to LIMRA, a financial services industry research firm, employer-sponsored life insurance plans are typically not enough to cover end-of-life needs, with the median coverage being a flat sum of $20,000 or one year's salary. LIMRA recommends 10 times salary.

Pendella is committed to closing the protection gap and has built a team of employee benefit experts with more than two decades of experience available to assist top PEOs like Employ Source. It also serves as an Associate Member of NAPEO.

"Our team understands the important work that Employ Source does to support small businesses because we have been doing it for years too," said Bob Gaydos, CEO of Pendella. "Working together, we can fulfill Pendella's mission to make individual life insurance available to all."

This newest partnership comes on the heels of an exciting year for Pendella that included its insurtech award, partnerships with several online retail insurance agencies, and a major deal with a publicly-traded insurance broker.

More on Wisconsin Eagle

• Microgaming Unveils Red Papaya: A New Studio Delivering Cutting-Edge, Feature-Rich Slots
• 5-Star Duncan Injury Group Expands Personal Injury Representation to Arizona
• The End of "Influencer" Gambling: Bonusetu Analyzes Finland's Strict New Casino Marketing Laws
• AI-Driven Cybersecurity Leader Gains Industry Recognition, Secures $6M Institutional Investment, Builds Momentum Toward $16M Annual Run-Rate Revenue
• TRIO Heating, Air & Plumbing Now Ranks #1 in San Jose

To learn more about what Pendella's innovative technology can do for your organization, schedule a demo.

About Pendella

Pendella is a technology company that exists to make the financial protection of individual life and disability insurance available to all people, regardless of age, health status, or income level. Pendella's full-stack, enterprise SaaS solution is powered by artificial intelligence and big data to automate underwriting and deliver a simple and intuitive experience to thousands of people through partnerships with top-rated insurance carriers and distributors. White-label customization enables a seamless end-to-end experience. www.Pendella.com, Linkedin.com/company/Pendella