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MILWAUKEE, July 15, 2025 ~ The city of Milwaukee was buzzing with excitement as the four-day 2025 Harley-Davidson Homecoming® Festival took over the region from July 10-13. The festival, which is a celebration of music and moto-culture, drew in thousands of enthusiasts to various locations including Veterans Park, the Harley-Davidson Museum, Harley-Davidson Headquarters, and Davidson Park, as well as local Harley-Davidson dealerships.
This annual event not only showcases the brand's commitment to its hometown community but also serves as a way to promote the vibrant region. And with next year's festival already scheduled for July 9-12, 2026, it's clear that this tradition is here to stay.
One of the main highlights of this year's festival was the performance by country music star Chris Stapleton at Veterans Park on the Milwaukee Lakefront. The sold-out show also featured other talented acts such as Turnpike Troubadours, Sierra Ferrell, 49 Winchester, The Droptines, ÖOF TATATÁ and more. However, due to severe weather in the area on Friday evening, the show had to be cut short for safety reasons. As a result, all one-day Friday tickets purchased through official festival ticketing agent Front Gate Tickets will receive a full refund while two-day tickets will receive a 50 percent refund.
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According to Theo Keetell, VP of Marketing for Harley-Davidson, safety is always their top priority and they made the decision to evacuate Veterans Park early in order to ensure everyone's well-being. Despite this setback, attendees were still able to enjoy thrilling Monster Energy Freestyle Motocross Shows featuring pro riders Axell Hodges and Takayuki Higashino on Friday and Saturday.
The festivities kicked off on Thursday night at the Harley-Davidson Museum with an Official Homecoming® Festival Kickoff Party and Military Appreciation Day. The event, which featured a free concert by Buckcherry on the Harley-Davidson Museum Rockford Fosgate® stage, drew in over 15,000 motorcycles and 32,000 attendees throughout the weekend. Guests also had the opportunity to witness the Ives Brothers Wall of Death Stunt Show and check out the V-Twin Visionary Custom Motorcycle Showcase.
Visitors also had the chance to take a self-guided tour of engine assembly and machining at Harley-Davidson Powertrain Operations in Menomonee Falls. The facility also offered free test rides of their 2025 motorcycles. At Harley-Davidson Headquarters on Juneau Avenue, guests were treated to a guided historical tour of the original manufacturing factory, which now serves as the company's headquarters. This was also the starting point for Saturday's Women's Ride in memory of "the first lady of motorcycling" Nancy Davidson and in support of the Cancer Research Institute™. Nearby, Davidson Park provided a relaxing oasis for riders with free music, an antique motorcycle show, and lawn games.
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In addition to these main events, six Milwaukee-area authorized Harley-Davidson dealerships also hosted their own events and entertainment throughout the festival. These included House of Harley-Davidson (Greenfield), Milwaukee Harley-Davidson (Milwaukee), Suburban Motors Harley-Davidson (Thiensville), Uke's Harley-Davidson (Kenosha), West Bend Harley-Davidson (West Bend), and Wisconsin Harley-Davidson (Oconomowoc).
For those who couldn't attend this year's festival, there is already anticipation building for next year's event. To stay updated on all things Homecoming®, visit www.hdhomecoming.com or follow @hdhomecoming on Instagram and Facebook. And for a look back at all the excitement from this year's festival, visit https://h-dmediakit.com for assets from throughout the weekend.
This annual event not only showcases the brand's commitment to its hometown community but also serves as a way to promote the vibrant region. And with next year's festival already scheduled for July 9-12, 2026, it's clear that this tradition is here to stay.
One of the main highlights of this year's festival was the performance by country music star Chris Stapleton at Veterans Park on the Milwaukee Lakefront. The sold-out show also featured other talented acts such as Turnpike Troubadours, Sierra Ferrell, 49 Winchester, The Droptines, ÖOF TATATÁ and more. However, due to severe weather in the area on Friday evening, the show had to be cut short for safety reasons. As a result, all one-day Friday tickets purchased through official festival ticketing agent Front Gate Tickets will receive a full refund while two-day tickets will receive a 50 percent refund.
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According to Theo Keetell, VP of Marketing for Harley-Davidson, safety is always their top priority and they made the decision to evacuate Veterans Park early in order to ensure everyone's well-being. Despite this setback, attendees were still able to enjoy thrilling Monster Energy Freestyle Motocross Shows featuring pro riders Axell Hodges and Takayuki Higashino on Friday and Saturday.
The festivities kicked off on Thursday night at the Harley-Davidson Museum with an Official Homecoming® Festival Kickoff Party and Military Appreciation Day. The event, which featured a free concert by Buckcherry on the Harley-Davidson Museum Rockford Fosgate® stage, drew in over 15,000 motorcycles and 32,000 attendees throughout the weekend. Guests also had the opportunity to witness the Ives Brothers Wall of Death Stunt Show and check out the V-Twin Visionary Custom Motorcycle Showcase.
Visitors also had the chance to take a self-guided tour of engine assembly and machining at Harley-Davidson Powertrain Operations in Menomonee Falls. The facility also offered free test rides of their 2025 motorcycles. At Harley-Davidson Headquarters on Juneau Avenue, guests were treated to a guided historical tour of the original manufacturing factory, which now serves as the company's headquarters. This was also the starting point for Saturday's Women's Ride in memory of "the first lady of motorcycling" Nancy Davidson and in support of the Cancer Research Institute™. Nearby, Davidson Park provided a relaxing oasis for riders with free music, an antique motorcycle show, and lawn games.
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In addition to these main events, six Milwaukee-area authorized Harley-Davidson dealerships also hosted their own events and entertainment throughout the festival. These included House of Harley-Davidson (Greenfield), Milwaukee Harley-Davidson (Milwaukee), Suburban Motors Harley-Davidson (Thiensville), Uke's Harley-Davidson (Kenosha), West Bend Harley-Davidson (West Bend), and Wisconsin Harley-Davidson (Oconomowoc).
For those who couldn't attend this year's festival, there is already anticipation building for next year's event. To stay updated on all things Homecoming®, visit www.hdhomecoming.com or follow @hdhomecoming on Instagram and Facebook. And for a look back at all the excitement from this year's festival, visit https://h-dmediakit.com for assets from throughout the weekend.
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