Trending...
- Hiclean Tools Releases HCX2100 Electric Pressure Washer
- Some Music for Donald's Bad Day
- America Anesthesia Partners Unveils New User-Friendly Website
Nationwide place-based advertising network strengthens footprint across all five NYC boroughs while adding seasoned executive to drive Fortune 500 client relationships
NEW YORK - WisconsinEagle -- PlaceBased, a rapidly growing place-based out-of-home (OOH) and digital out-of-home (DOOH) advertising company, today announced a significant expansion of its New York City presence with the addition of new digital out-of-home (DOOH) and traditional OOH assets across all five boroughs. The company also announced the appointment of OOH industry veteran Scott Nemeroff as Executive Vice President of National Accounts, further strengthening its ability to serve Fortune 500 brands nationwide.
Since its founding in 2023, PlaceBased has experienced remarkable growth, establishing a proprietary network of OOH and DOOH assets spanning 300+ markets across the United States. The NYC expansion reinforces the company's commitment to providing media buyers and planners with streamlined access to high-impact, place-based advertising opportunities in one of the world's most important media markets.
Strategic NYC Market Penetration
PlaceBased's enhanced NYC inventory now includes DOOH and OOH displays strategically positioned across Manhattan, Brooklyn, Queens, The Bronx, and Staten Island. The company's assets are located in high-traffic, everyday venues where consumers spend significant time, including:
This comprehensive coverage allows brands to reach diverse NYC audiences at multiple touchpoints throughout their daily routines, maximizing message frequency and engagement.
More on Wisconsin Eagle
Industry Veteran Joins Leadership Team
Scott Nemeroff brings extensive OOH industry expertise to his new role as EVP of National Accounts. Throughout his career, Nemeroff has successfully managed relationships with major Fortune 500 brands, including American Express and Coca-Cola, among others. His deep understanding of enterprise client needs and proven track record in OOH account management will be instrumental in PlaceBased's continued expansion.
"Scott's appointment represents a pivotal moment for PlaceBased as we scale our operations and deepen our relationships with national brands," said Cody Cagnina, Managing Director of PlaceBased. "His proven ability to navigate complex, multi-market campaigns for Fortune 500 clients aligns perfectly with our mission to simplify the OOH buying process while delivering exceptional results."
Streamlined Network Approach
PlaceBased differentiates itself in the crowded OOH landscape by focusing on creating a unified, streamlined network that eliminates the traditional complexity associated with place-based advertising. Rather than forcing media buyers to work with multiple vendors across different venue types and markets, PlaceBased offers a single point of contact and consolidated reporting across its entire portfolio.
"The OOH industry has long been fragmented, requiring media planners to juggle multiple relationships and platforms to execute comprehensive place-based campaigns," added Cagnina. "We're solving that fundamental inefficiency by building a cohesive network that makes life easier for buyers while maintaining the targeting precision and engagement that makes place-based advertising so effective. Additionally, our commitment to free compliance monitoring gives advertisers the peace of mind that their campaigns are executing as planned – something that's unfortunately not guaranteed across all DOOH providers."
More on Wisconsin Eagle
Growth Trajectory and Market Position
The NYC expansion and Nemeroff appointment underscore PlaceBased's rapid trajectory since launching in 2023. The company's growth from startup to a 300+ market network in under two years reflects both the strength of its proprietary asset portfolio and increasing advertiser demand for simplified, scaled place-based solutions.
With enhanced NYC coverage and strengthened national account capabilities, PlaceBased is positioned to capture a larger share of the growing DOOH market, which continues to outpace traditional OOH growth as advertisers seek more dynamic, data-driven advertising solutions.
About PlaceBased
Founded in 2023, PlaceBased is a nationwide place-based out-of-home advertising company specializing in proprietary OOH and DOOH assets across 300+ markets. The company's mission is to create a streamlined OOH/DOOH network that simplifies the buying process for media planners while delivering high-impact advertising opportunities in everyday venues where consumers spend time. PlaceBased's comprehensive approach eliminates market fragmentation, providing advertisers with unified access to place-based inventory nationwide.
For more information about PlaceBased, visit http://placebased.media
Since its founding in 2023, PlaceBased has experienced remarkable growth, establishing a proprietary network of OOH and DOOH assets spanning 300+ markets across the United States. The NYC expansion reinforces the company's commitment to providing media buyers and planners with streamlined access to high-impact, place-based advertising opportunities in one of the world's most important media markets.
Strategic NYC Market Penetration
PlaceBased's enhanced NYC inventory now includes DOOH and OOH displays strategically positioned across Manhattan, Brooklyn, Queens, The Bronx, and Staten Island. The company's assets are located in high-traffic, everyday venues where consumers spend significant time, including:
- Retail locations
- Healthcare settings
- Community venues
- Educational institutions (high schools and colleges)
- Other frequently visited everyday venues
This comprehensive coverage allows brands to reach diverse NYC audiences at multiple touchpoints throughout their daily routines, maximizing message frequency and engagement.
More on Wisconsin Eagle
- New Article by Roy J. Meidinger – Examines Hidden Hidden Healthcare Kickbacks
- Why Generic Platforms Fail in Emerging Markets: Bettorify Exposes the Gap Between Promise and Reality
- Blogging Pioneer Sherry Bennett Celebrates 29 Years Online - Sharing the Secrets Behind Her 7-Figure Blog Empire
- Koplon Dentistry Elevates Implant Expertise with Advanced CE Course
- i2 Group Acquisitions and Investments in Innovations Deliver 40% Increase in Year-on-Year Bookings
Industry Veteran Joins Leadership Team
Scott Nemeroff brings extensive OOH industry expertise to his new role as EVP of National Accounts. Throughout his career, Nemeroff has successfully managed relationships with major Fortune 500 brands, including American Express and Coca-Cola, among others. His deep understanding of enterprise client needs and proven track record in OOH account management will be instrumental in PlaceBased's continued expansion.
"Scott's appointment represents a pivotal moment for PlaceBased as we scale our operations and deepen our relationships with national brands," said Cody Cagnina, Managing Director of PlaceBased. "His proven ability to navigate complex, multi-market campaigns for Fortune 500 clients aligns perfectly with our mission to simplify the OOH buying process while delivering exceptional results."
Streamlined Network Approach
PlaceBased differentiates itself in the crowded OOH landscape by focusing on creating a unified, streamlined network that eliminates the traditional complexity associated with place-based advertising. Rather than forcing media buyers to work with multiple vendors across different venue types and markets, PlaceBased offers a single point of contact and consolidated reporting across its entire portfolio.
"The OOH industry has long been fragmented, requiring media planners to juggle multiple relationships and platforms to execute comprehensive place-based campaigns," added Cagnina. "We're solving that fundamental inefficiency by building a cohesive network that makes life easier for buyers while maintaining the targeting precision and engagement that makes place-based advertising so effective. Additionally, our commitment to free compliance monitoring gives advertisers the peace of mind that their campaigns are executing as planned – something that's unfortunately not guaranteed across all DOOH providers."
More on Wisconsin Eagle
- Opening the Virtual City Hall: Revize Unveils a Redesigned Website for the City of Waukesha
- New Book Release: The Tree That Could Not Change
- BayWa r.e. Solar Trade and WHES Announce Distribution Partnership for the European Market: Delivering Smarter Energy Storage
- Fleet Mining Cloud Mining Platform — Latest Guide: Making Bitcoin Mining Safer and More Convenient
- Keebos Launches Crossbody Cases for Every iPhone 17 Model
Growth Trajectory and Market Position
The NYC expansion and Nemeroff appointment underscore PlaceBased's rapid trajectory since launching in 2023. The company's growth from startup to a 300+ market network in under two years reflects both the strength of its proprietary asset portfolio and increasing advertiser demand for simplified, scaled place-based solutions.
With enhanced NYC coverage and strengthened national account capabilities, PlaceBased is positioned to capture a larger share of the growing DOOH market, which continues to outpace traditional OOH growth as advertisers seek more dynamic, data-driven advertising solutions.
About PlaceBased
Founded in 2023, PlaceBased is a nationwide place-based out-of-home advertising company specializing in proprietary OOH and DOOH assets across 300+ markets. The company's mission is to create a streamlined OOH/DOOH network that simplifies the buying process for media planners while delivering high-impact advertising opportunities in everyday venues where consumers spend time. PlaceBased's comprehensive approach eliminates market fragmentation, providing advertisers with unified access to place-based inventory nationwide.
For more information about PlaceBased, visit http://placebased.media
Source: PlaceBased Media LLC.
0 Comments
Latest on Wisconsin Eagle
- KeysCaribbean Offers 20 Percent Off Seven-Night Stays For Private Home Collection Properties
- Advancing Circular Economy in Automotive ESD Packaging
- Institute for Pet Health Sciences Names Boops Pets 2025 Product of the Year
- Book 2 of "Growing Up Alex" Series for Young Readers Addresses the Challenges of Friendship
- Matthew Cossolotto, Author of The Joy of Public Speaking, Appears on "Get Authentic with Marques Ogden" and "Achieving Success with Olivia Atkin"
- CCHR Exposes Conflicted Psychiatrists Behind Teen Antidepressant Surge
- WIBO Announces Fall 2025 Entrepreneurship Programs to Empower NYC Founders and Small Business Owners
- Local College Student Launches "Cleopatra" App to Make Cleaning Easy for Mercer County Residents
- Wohler announces release of additional Balance Control output tracking for its eSeries in-rack monitor range
- A Milestone of Giving: Ten Percent Group Donates £25,000 to Cure Parkinson's
- Tami Goveia Enters FabOver40, Inspiring Hollywood Legacy for Breast Cancer Cause
- Swidget Launches Luminance™ to Help Schools Achieve Alyssa's Law Compliance
- Growing Demand for EVA Mats Signals Shift in Car Interior Market
- MDRN MUSE Expands Insurance Network Coverage to Include Delta Dental & Cigna
- Hollywood In Pixels Celebrates the 8th Annual Silver Pixel Awards and Announces 2025 Campaign Pixel Winners Los Angeles, CA — Oct
- Physician Calls for States Nationwide to Ensure ADA Compliance in Independent Commissions
- MEDIA ADVISORY - Strengthening Children's Mental Health Across New Jersey
- NumberSquad Launches Year‑Round Tax Planning Package for Small Businesses and the Self‑Employed
- GlexScale launches a unified model for sustainable SaaS expansion across EMEA
- SwagHer Society Launches to Help Black Women Be Seen and Supported

